The power of brands: teknik mengelola brand equity dan strategi pengembangan merek plus analisis kasus dengan SPSS

Collection Location Library FISIP
Edition
Call Number 658.827 RAN t c.1 2004
ISBN/ISSN
Author(s) RANGKUTI, Freddy
Subject(s) manajemen merek
Classification 658.827
Series Title
GMD Text
Language Indonesia
Publisher Jakarta: Gramedia, 2004
Publishing Year 2004
Publishing Place Jakarta
Collation xiv, 268 hal.; ilus.; tabel.
Abstract/Notes
Specific Detail Info
Image
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