The power of brands: teknik mengelola brand equity dan strategi pengembangan merek plus analisis kasus dengan SPSS
Collection Location | Library FISIP |
Edition | |
Call Number | 658.827 RAN t c.1 2004 |
ISBN/ISSN | |
Author(s) | RANGKUTI, Freddy |
Subject(s) | manajemen merek |
Classification | 658.827 |
Series Title | GMD | Text |
Language | Indonesia |
Publisher | Jakarta: Gramedia, 2004 |
Publishing Year | 2004 |
Publishing Place | Jakarta |
Collation | xiv, 268 hal.; ilus.; tabel. |
Abstract/Notes | |
Specific Detail Info | |
Image | |
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