Building Brands and Believers: membangun merek dan pengikutnya
| Collection Location | Library FT |
| Edition | |
| Call Number | 658.80019 WER B |
| ISBN/ISSN | 979-688-935-8 |
| Author(s) | Wertime, Kent |
| Subject(s) | Consumer behavior Archetype (Psychology) Brand choice Marketing--Psychological aspects |
| Classification | 658.80019 |
| Series Title | GMD | Text |
| Language | Indonesia |
| Publisher | Erlangga |
| Publishing Year | 2003 |
| Publishing Place | Jakarta |
| Collation | xvii, 292 hlm.; 24 cm. |
| Abstract/Notes | |
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